Creative Capacity

At Mindsbridge, we offer creative and design solutions as a service nevertheless we can also help your company develop this capability in-house.


The Rotman School of Management (University of Toronto), a top business school in Canada, is ranked 3rd in the world for Business Research (Idea Generation) by the Financial Times (2017). Its former dean, Roger Martin, a regular contributor to the Harvard Business Review and top ten of the biennial World’s Most Influential Business Thinkers since 2011 (6th-3rd-7th) by Thinkers 50, wrote The Design of Business: Why Design Thinking is the Next Competitive Advantage.


Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple’s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.


It must be noted that Design Thinking predates this book and was originally developed at Stanford University. The following videos are offered to show how design can impact a business. Please note that Mindsbridge is not associated with Roger Martin, the Rotman School of Management or Stanford University.

Rotman Design Challenge

Roger Martin explains to design students their importance in business.

Roger Martin on Design Thinking


Stanford Webinar – Design Thinking = Method, Not Magic

A webinar by Bill Burnett of Stanford University.